We are working with a wide range of community and not-for-profit organisations and finding ways to encourage and facilitate thousands of people right across Australia to get involved, have their say, and help put a Human Rights Act on the national agenda.

This messaging guide seeks to help people and organisations who are advocating for a Human Rights Act to craft their public messages in a way that will energise supporters and convince neutral audiences about the many benefits a Human Rights Act will provide to the whole community.

The messaging guide draws on research conducted in 2019 – both reflective analysis of past advocacy efforts and detailed market research using focus group discussions and online surveys and testing.

The guide is not static – the messages will evolve over time as the context in which they are used and our strategies develop. We will publish updated versions of this guide in coming years.

Thanks to everyone who helped make this research possible especially Oak Foundation, the Lord Mayor’s Charitable Foundation and the Castan Centre for Human Rights.

And of course a big thanks to everyone helping to build the campaign and spreading the word about why we need to create an Australian Charter of Human Rights and Freedoms.

Together we can make it happen!